Susannah Slatter

CITY: Hobart

Business: Overdressed Market

What? Premium preloved fashion market in Hobart


How did the idea for your business first come about?

I’ve always been an avid op shopper. I love the idea that wearing a bargain comes with its own level of fashion cred and was inspired by secondhand fashion markets interstate.

When did you have a ‘f*ck-it moment’ and decide you were going to go all-in and start your business?

That moment was in late 2013. I knew I could do better than the existing offerings in Hobart and went for it!

What were some major challenges you had when starting your business? And how did you overcome them?

Going at it alone was the biggest challenge – no-one to bounce ideas off. Fortunately the landscape has changed and there is great support for community markets these days.

What has been your biggest “pinch me” moment?

Holding a market in September 2017 with over 100 stallholders! I still can’t believe that actually happened.

Starting a business can be gruelling - what keeps you motivated, and keeps you going?

The feedback from happy stallholders and shoppers. They know what they want and to know I’m successfully meeting that demand is so rewarding.

How do you create a work-life balance?

By leaning on those I love and trust. It’s harder than it sounds, but it you are doing want you love, somehow you just make time.