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Sophie Pham


Business: The Introvert Project & I, Infinity

What? Media production company that shares stories
of personal transformation and finding purpose

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We produce documentaries about local heroes who have found meaning in hardship and are active in their missions. We also run 'I, Infinity' Festival which merges business, art and personal growth... innovating the traditional conference culture.

How did the idea for your business first come about?

I was inspired to tell stories similar to my own. I am aware that people who have had difficult life experiences often feel isolated, and find it hard to connect with people who have not experienced similar things. This is why it is my mission to tell stories that would not usually be told... to create greater connection.

When did you have a ‘f*ck-it moment’ and decide you were going to go all-in and start your business?

To be honest, I didn't have much to lose. I was an unemployed graduate who wanted control over my own life, which included the freedom to be authentic about who I am - even if that was a ex-sex worker. When I realised there was more to gain than lose, I was all in.

What were some major challenges you had when starting your business? And how did you overcome them?

The greatest challenge was to come out with my story. I wrote a book which risked losing a relationship with the only man I've ever loved. I did it, and trusted that whatever happened was meant to be.

What has been your biggest “pinch me” moment?

Probably about now... with my upcoming festival (the first) and knowing that I'm collaborating with such inspiring and talented people. And I know they've got my back.

Starting a business can be gruelling - what keeps you motivated, and keeps you going?

I know my purpose. It's hard not to be motivated by it.

How do you create a work-life balance?

I was never really good at balance. So when I work, I work. When I chill, I chill. Maintaining good health is really important to me, and keeping myself high-functioning. I also meditate every morning.