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Sheree Rubinstein

City: Melbourne

Business: One Roof

What: One Roof Melbourne is an industry first co-working space dedicated to women-led businesses providing everything a female entrepreneur needs to thrive under one roof.




What was the catalyst for you launching your business?

I began my career working in corporate law and found myself really struggling to understand what career success meant for a woman. Through my own experiences being an ambitious, career driven woman with an innate desire to make a positive impact but feeling directionless, struggling with self doubt and lacking confidence, I formed a powerful passion for supporting women to truly thrive.

Meeting my business partner was the true catalyst that led me into the crazy and exhilarating world of entrepreneurship. My passion grew rapidly, which gave me enough courage to quit my stable corporate job and work towards brining One Roof to life full-time.

One Roof establishes industry first co-working spaces dedicated to women led ventures. We currently operate in Melbourne, Los Angeles and New York City. Our philosophy is to provide much more than on office space, by supporting female entrepreneurs in the three key areas: Mind, Body, & Business. We offer everything from meditation and wellness classes, to business strategy and coding workshops.  At the core of everything we do, One Roof is about forging a supportive and thriving community of female entrepreneurs.


What do you love most about what you do now?

So many things!!

  • I am my own boss
  • The freedom to design my life according to what works for me
  • I meet the most amazing, inspiring and relentless entrepreneurs who take insane risks all in the name of doing what they love and believe in
  • Inspiring others to create a life of meaning and impact
  • Helping aspiring and established entrepreneurs to start and grow a business that fills them with purpose and pride
  • Creating a space that genuinely speaks and appeals to women
  • Constantly challenging the status quo and finding new and innovative ways of doing things
  • Learning and being challenged EVERY single day


Describe the biggest setback you faced when establishing your business? How did it affect you and how did you push through?

My co-founder moved to California shortly after we launched One Roof, so starting a business with a business partner who lives on the other side of the world is definitely the biggest challenge.

Despite the challenges of working with a geographical gap, battling different timezones and having to manage One Roof Australia basically on my own, I found a business partner who compliments me perfectly. We have refused to let the distance affect our ultimate vision, and instead have used it to our advantage by building a global brand with co-working spaces in multiple cities around the world, and forging a strong community of female entrepreneurs.

When you know instinctively that it’s the right fit you will make it work – no matter how great the challenge may be.


Everyone has days where they feel flat or uninspired - do you have any tricks or tactics for overcoming these feelings?

I think entrepreneurs live their lives moment to moment.
Every moment is something different, and most days I feel a sense of doubt, fear and struggle at some point.

I have different tactics depending on the extent to which I am feeling flat and uninspired:

  • Go for a walk or take a yoga class
  • Stop working if it is only making me more frustrated
  • Talk out my frustrations with someone close to me so that I can uncover what it is that is really upsetting me
  • Find inspiration and perspective from a person, Tedtalk, podcast, article or by attending an event
  • Do something that challenges me and takes me out of my comfort zone.

I can always find inspiration in these moments


What is the most courageous thing you've done in business?

I think it was bloody courageous to stand up in front of a room full of 250 people and three judges to pitch my vision for One Roof in 3 minutes!

I was nominated as one of Australia’s top young innovators in 2015 by the Foundation for Young Australians and accepted as a participant in their Young Social Pioneer Program. I was selected as one of 6 finalists and the program culminated into a pitching competition hosted by The Foundation for Young Australians in conjunction with global chemistry brand BASF  to celebrate BASF’s 150 year anniversary.

Once I stopped shaking I felt a real sense of accomplishment. Winning the competition was a massive bonus, and I managed to walk away with $10,000 in seed funding to support One Roof.


Words of Wisdom / Personal Quote

Everything we do has an impact and affect on others.

We are all inextricably connected. If we can live our lives authentically and according to our true values, then we give others the permission and inspiration to do the same.