What? Tumnus allows you to share quality clothing with people in your area.
Tumnus allows you to share quality clothing with people in your area. Launching exclusively in Melbourne, be one of the first & join today at www.tumnus.com.au Tumnus is founded on the belief that everyone should look good, but not at the cost of others. With a growing appetite for cheaper fast fashion the clothing industry has changed. There’s an environmental and human impact people often don’t think about. For lovers of fashion, keeping up with trends is expensive. Or sometimes it just feels like there’s nothing new to wear. Rather than spend on cheaper items that aren’t made well, having access to someone else’s incredible clothes they’re not wearing makes stylish sense. Then when it comes time to spend, with the money saved, you can afford to top your wardrobe up with quality items… quality items that last and will be worth sharing with others. Tumnus celebrates the thrill of wearing something new and makes fashion more sustainable through sharing.
How did the idea for your business first come about?
I am a stylist, so naturally, I love fashion. Acquiring new outfits has always been very enjoyable for me. My motto is ‘Fashion is like a second skin that you choose, so we should carefully choose who we want to be’.
In 2015, my attitude towards fashion consumption changed after watching the acclaimed documentary, “The True Cost”. It really opened up my eyes to the destructive impact the fashion industry, in particular fast-fashion has and continues to have on our world. After oil, the clothing industry is the globe’s second-largest producer of pollution and at countless textile factories around the world, working conditions violate basic human rights.
Sustainability has never been more important, so every day I’m striving to find ways to merge available resources, like your wardrobe, with current technology to help change our collective attitude towards consumer fashion culture.
My goal is to slow down the consumption of fast-fashion with Tumnus, our wardrobe-sharing project. The digital platform provides an alternative option to buying clothes by allowing you to share your existing wardrobe with style-minded people in your local area. It’s a peer-to-peer platform focused on building a sharing community and is driven by location-based profiles. Tumnus provides a fun and easy alternative to buying and gives its users an opportunity to make a conscious choice about how they impact the world.
When did you have a ‘f*ck-it moment’ and decide you were going to go all-in and start your business?
I don't know if there is one particular moment, but I talked about the concept a lot from the start with my partner who is also a co-founder. Then I started talking about it with other people, sent out a survey and was encouraged by the result - it seems there were a lot of women who were on our side. I started to feel more confident about the idea, which spurred me on to find the right team. At the moment, we’re trying to put our crazy ideas into practice through a slow process of validation.
What were some major challenges you had when starting your business? And how did you overcome them?
Changing people's attitudes towards sharing clothing has definitely been the biggest challenge. Our ultimate goal is to re-adjust the way people consume fashion, not an easy task when at the moment it's incredibly easy to buy very cheap garments at fast-fashion brand outlets such as H&M. Airbnb and Uber have helped pave the way to open up people to the sharing economy, so we're hopeful for the future of Tumnus. Over 100 people signed up to Tumnus in the first 4 days, a good indication to us that our idea might just be worth spreading. Predictably, finding enough time and money to help build Tumnus is a constant source of worry for us too. At the moment, we're doing our best to overcome this by sharing the load between our dedicated team and bootstrapping with our available resources as much as possible.
What has been your biggest “pinch me” moment?
Getting our first 100 girls signed up was an exciting moment for us, hopefully, a sign of things to come. Every new user that comes on board with us is a bit of a special moment and makes us feel a little fuzzy on the inside!
Starting a business can be gruelling - what keeps you motivated, and keeps you going?
My passion for what I do is what drives me to keep going, The environmental and social impact of fast fashion deeply affects me, and I truly want to change people's attitudes towards their consumption of fashion to begin reversing the gears. I'm also passionate about helping girls on a more personal level which is making sure they look and feel fantastic in what they wear. And of course, my amazing team (including my supportive partner) keeps me on track and encourages me even when I'm tempted to throw the towel in.
How do you create a work-life balance?
I don't have one, it's over-rated anyway. Jokes aside, Make sure you eat enough good food, get enough sleep and make time to see your friends as best you can.
Words of Wisdom / Personal Quote
' Leave this world a little better than you found it ' - Baden-Powell's Last Message -