1. What was the catalyst for you launching your business?
I am passionate about inspiring people to take a time-out to improve their individual well-being and at the same time, encourage them to live a healthy and sustainable lifestyle. I also want to show people that anything is possible and that you should never give up on your dreams.
2. What do you love most about what you do now?
Everyday I am surrounded by all things wellness and travel, my two greatest passions, so there is nothing I don't love about my job. I get to create amazing experiences for travellers and I work with incredibly inspiring people, whether that's the yoga teachers at unique retreats, hotel owners and their employees or the host agency I am affiliated with. I love being my own boss, it creates a sense of freedom and empowerment that is extremely rewarding. Visiting and reviewing hotels and retreats is also part of my job (first trip is planned for May this year) which is obviously no punishment!
3. Describe the biggest setback you faced when establishing your business? How did it affect you and how did you push through?
When you're working on establishing your own business, there are always going to be setbacks - big or small. The key is to learn from them, keep calm, find a solution (there is ALWAYS a solution) and simply move on. Yeah, I know.. This is easier said than done, but it's true. My biggest setback was when I had to overhaul a big part of my initial idea (which was a more simple directory for rejuvenating hotels and boutique properties) to my current idea, as I realised there was too much competition. It's important that you adapt along the way, otherwise all your hard work might be for nothing. I still absolutely LOVE my current business concept, it's quite different to the initial idea but as long as you stick to what you love and know, you'll easily overcome any challenges.
4. Everyone has days where they feel flat or uninspired - do you have any tricks or tactics for overcoming these feelings?
Go to yoga, exercise, eat healthy foods. It's very easy to get sucked in to the 'flat void' as I call it. One of the main challenges for me as a non-writer was creating the content for my website. English is also my second language so there were times when I struggled to find the right words to make the sentence flow, or come up with creative ideas. I used to stare myself senseless on the computer screen because I wanted to finish the job (I'm very much a 'can do, will do, will do it NOW' person) but it worked against me. The best thing to do is step away from it all, even for 20 minutes, go for a power walk, take a power nap, whatever works for you. You will notice the ideas will just pop in your head when you're not constantly thinking about it. Your mind needs to be empty and have space for new ideas to pop in. That's why meditation is so powerful.
5. What has been your most effective marketing tactic or strategy? (Optional)
Signing up with the League of Extraordinary Women.
6. What is the most courageous thing you’ve done in business? (Optional)
I think starting any business is a courageous thing on its own. Many people won't make the jump because they're afraid of the unknown, or don't have the means to support themselves throughout.
7. Words of Wisdom / Personal Quote
Accept what is. Let go of what was. Have faith in what will be. One of my yoga teachers used to say this and it really hit home for me. It's actually a phrase from Sonia Ricotti, who is an author.