Nikki Ricks

CITY: melbourne

Business: Feminest

What? Feminest helps you fight the patriarchy and grow your creative + scalable business through events, ecourses, and 1:1s.


How did the idea for your business first come about?
I'm a business coach for creative women-owned businesses.

After earning a bachelor’s degree in communications and master’s degree in urban planning, I was working at a Chicago architecture firm when I had my first daughter. I wanted a more flexible way to work, which sparked the idea of creating a coworking space with in-house childcare. As I researched the market and held events at local coworking and play spaces, my favorite part of the business was meeting more of Chicago’s incredible, inspirational, powerful women and talking to them about their work.

I have been helping women get organized since implementing the rotating recess snack with my first-grade girl gang and overhauling friends’ rooms on play dates.

Now I work at Feminest, where my goal is to help build scalable businesses straight from the brains of female entrepreneurs. In my free time I mentor at Now to Launch and consult at Scale Investors. I love goals, business models, to-do lists, brainstorming, efficiency, and getting you a freaking paycheck.

When did you have a ‘f*ck-it moment’ and decide you were going to go all-in and start your business?
After being on the front cover of the Chicago Tribune for my "side hustle" and having a coworker put the paper on my desk (my 9-5 day job desk)! haha. That was a real, uhhh, wake up call.

What were some major challenges you had when starting your business? And how did you overcome them?
Major imposter syndrome. I overcame it by stay curious and not trying to pretend like I knew/know everything. Still helps me to this day!

What has been your biggest “pinch me” moment?
When Girl Boss signed up for one of my ecourses!

Starting a business can be gruelling - what keeps you motivated, and keeps you going?
I believe the fastest way we're going to take down the patriarchy is by empowering ourselves through entrepreneurship. Let's reclaim how we spend our time, our growth potential, our pay. For now and the foreseeable future, we live in a society where "money is power" and "money talks" and it's the only voice the patriarchy listens to. #IMHO So start your business, grow your business, and let's take down the patriarchy together.

How do you create a work-life balance?
I have kids, so they give me a ton of structure, i.e.6-7:30 is typically dinner, baths and books. I try to have daily routines, but then allow myself to break all the rules and listen to my intuition on when it's okay to take a break (very hard for me), be in a bad mood etc.