Lyly Greca

City: Melbourne

Business: Miei Fiori

What: An online floral enterprise dedicating 100% profit to fund children projects within Australia.

What was the catalyst for you launching your business?

Inspired by a friend who received amazing hospital care for her seriously ill children, I often reflected and wondered how another family may feel in less fortunate circumstances financially, physically or emotionally. I thought, how incredibly lucky are we? Living in the lucky Country, yet over 10% of our current population are living below the poverty line, where over a quarter of them are children.

We were driven to take matters into our own hands, to help close this gap in Australia and provide every child and their family the basic rights to healthcare, education and human necessities.

What do you love most about what you do now?

The ability to help shape change and provide assistance and support to those who need it most.

Describe the biggest setback you faced when establishing your business? How did it affect you and how did you push through?

I thought our business concept was genius, and that everyone would support us but boy was I wrong.
We experienced a lot of doors closing, received a lot of rejections and heard many excuses.
This allowed us to refine our pitch, improved our strategies and became resilient to objections.
We may need to work a little harder but it made us smarter at the same time.

Everyone has days where they feel flat or uninspired - do you have any tricks or tactics for overcoming these feelings?

Nothing motivates me more than thinking of the impact we’ve made and the potential impact we can make if we reached our goals.

What has been your most effective marketing tactic or strategy?

Our 3 key business strategies are:
1. 0% wastage
2. zero-minimal marketing investment
3. Partner with like minded Charities

Words of Wisdom / Personal Quote

Make as many mistakes as you can through others, if you have to experience them personally; make sure it’s only once.