Kate Campbell


Business: Chief Active & Kate Emiley
What? Marketing consulting and business strategy education

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How did the idea for your business first come about?
After 8 years of experience in marketing for corporate businesses I felt a burning desire to do something creative so I started a blog called Chief Active which quickly evolved into a well known resource for all things 'wellness' in Melbourne. I was continuously meeting with small business owners within the wellness scene, which was when I noticed that many lacked direction and clarity around the best way to grow their business. They were doing marketing activity that was very adhoc and inconsistent with their brand and their target audience. So, late 2017 I launched my new business Kate Emiley, which focuses on developing a 12 month roadmap and action plan for their businesses, to help them to feel confident in their strategy and become the marketing expert themselves. The action plan provides their next step, and the step after that, to ensure they never feel like they're spinning their wheels or getting caught in an overwhelm of endless possibilities.

When did you have a ‘f*ck-it moment’ and decide you were going to go all-in and start your business?
I was in a corporate job that wasn't fulfilling. After a year of making big changes within the company I was left feeling like, "so what's next?". With no development avenue available to me, I started my blog part time and then moved to full time once I started to get traction.

What were some major challenges you had when starting your business? And how did you overcome them?
Finding a revenue model that I was happy with! Since starting Chief Active in December 2015, I found it hard to develop a revenue model that I wanted to pursue, so ended up trying a bunch of things which created little traction (due to my lack of consistency). It was coming up to two years when I had the brainwave to develop a marketing consulting business sharing the tips I had learnt through growing Chief Active. While this is currently still at the one-on-one consulting stage, I am developing an online course (passive income baby!) and plan to share that across Chief Active as well, targeting wellness businesses specifically.

What has been your biggest “pinch me” moment?
When I pitched my consulting packages to Lululemon and they said yes! I have now developed the Community strategy for the Emporium store and will be doing the same for Chadstone in February. Talk about scoring your ideal client!

Starting a business can be gruelling - what keeps you motivated, and keeps you going?
I thrive off connection, and building a business around consulting allows me to do that. I get to help business owners develop strategies so they can worry less about marketing and do more of the cool shit they're good at. I get this buzzy feeling when I can offer advice to people and feel so excited when it pays off for them.

How do you create a work-life balance?
I try to have one day a week where I don't do any work. I'm also terrible at doing work at night (my brain literally falls asleep at 8pm) so I avoid that as much as I can. I think we can easily create too much work for ourselves so I try to strip my list back every week and focus on completing the most important tasks first.

Words of Wisdom / Personal Quote
Hold the vision, trust the process.