Jericho Cleary


Business: Bountie
What? Curated shopping for the woke generation.... Or in other words, a curated shopping platform for sustainably-minded humans!

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How did the idea for your business first come about?
After becoming increasingly concerned about climate change in late 2016, I set myself a goal to only buy from cool brands that had sustainability at their core. While I was stoked to discover a number of cool brands that suited my lifestyle needs, I was less excited by the time it took to find them. And thus, Bountie was born!

When did you have a ‘f*ck-it moment’ and decide you were going to go all-in and start your business?
It was actually after attending Run The World conference in mid-2017. I left feeling so inspired and like I'd finally run out of excuses to keep delaying giving Bountie a go!! It still took me another six months before I was fully confident to quit my full-time job, but it was the final push I needed to set the wheels in motion.

What were some major challenges you had when starting your business? And how did you overcome them?
Time has always been an issue for me! Either not having enough of it, or having too much and therefore not focusing effectively. Either which way, ruthlessly prioritising on a daily (or an even more frequent) basis is critical to ensuring what I spend my time on actually moves the needle for Bountie.

What has been your biggest “pinch me” moment?
This may seem like a small thing but seeing my Instagram account click over 100 followers within a week of launching Bountie blew my mind. I couldn't believe there was a community out there so ready to engage with my idea! It suddenly felt so real.

Starting a business can be gruelling - what keeps you motivated, and keeps you going?
As Bountie is a social enterprise concerned with sustainability, all I need is to see an article about climate change and I'm literally running back to my laptop to get some more work done. It's amazing how much of an impact having a social purpose can have on motivation!

How do you create a work-life balance?
I almost feel bad admitting this... I recently went on two weeks holiday to Europe to see friends, and I didn't post on Instagram ONCE whilst I was there! That was the first time in four months I had missed a daily post but amazingly I still have just the same number of followers as when I left! Sometimes giving yourself permission to take a break can work wonders. 

Facebook: https://www.facebook.com/bountie.co/
Instagram: www.instagram.com/bountie.co
Linkedin: https://www.linkedin.com/company/bountieco/