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Haley Berryman

CITY: Gold Coast

Business: Cool Wow Collective

What? Cool Wow Collective is a modern marketing consultancy powered by freelancers. We shape ideas into strong brands. 

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How did the idea for your business first come about?

I began my career in marketing, and there was always a need for a graphic designer, copywriter or photographer from time to time in every role. But finding the perfect fit wasn't always easy. Cool Wow Collective was designed to bridge the gap between client and creative. We only accept the most talented and trusted freelancers into the crew.


When did you have a ‘f*ck-it moment’ and decide you were going to go all-in and start your business?

After getting "let go" from a job suddenly I just had to create something on my own terms. I started freelancing as a copywriter and social media marketer, and eventually grew my network to include a bunch of other talented creatives. We were all in the same boat carving out our dream jobs and got to share experiences, clients and grow together.


What were some major challenges you had when starting your business? And how did you overcome them?

Honestly confidence was a big one for me. You wonder if you're good enough, ready enough, experienced enough and self-doubt does play in. But in reality no one knows what you know. We all have different experiences and bring a unique set of value to the table. When you remember that, you stop comparing and just focus on the things you do well.


What has been your biggest “pinch me” moment?

It's the little things. Waking up naturally with no alarm clock, being able to walk on the beach at any time of the day. That's the beauty of being your own boss and freelancing. Yet you still do the work, just in your own way.


Starting a business can be gruelling - what keeps you motivated, and keeps you going?

Knowing that I'm helping other freelancers build their dream jobs is a big motivator. I know what a game-changer getting out of the 9-5 was for me, so I know how pivotal that can be for others. We only get one change at this thing called life, so it's pretty cool living it on your own terms.


How do you create a work-life balance?

It's tricky, especially when you work from home. But knowing when to shut the laptop, step away from the phone and get really present with your partner, family and friends is huge. The work never stops, the list is always long, so you have to know when to call it a day. Unless you're saving lives, it can wait until the morning.




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