In the words of Oscar Wilde – “There is only one thing in the world worse than being talked about, that is not being talked about.”
Sure, that’s probably not something you’d want in your personal life, but in business (generally speaking), more talking = more sales. So how exactly can you get those tongues wagging?
If you’re ready to take your business to the next level, Odette’s your gal. And her first lesson is this: well-crafted, perfectly pitched PR content is where – it’s –at. Why? Because 70% of consumers prefer getting to know a company via articles rather than ads, 93% of B2B buying processes begin with an online search and 96% of those B2B buyers want content with more input from industry thought leaders. So, isn’t it time you gave them what they want?
Good PR is like dating the media – and Odette’s PR workshop will teach you how to do exactly that. You’ll walk away with the tools you need to kick-off a PR strategy that suits your business, you’ll understand how to nurture relationships with media contacts, write a snappy bio and pitch your product or service to secure media coverage and, more importantly, how to leverage that coverage.
In short, this workshop means you can skip the HECS debt and agency fees and hack your own PR, all thanks to PR agency owner (and digital marketing wizard) Odette Barry… winning!