WHAT// This is Marketing
WHERE: Newstead Studios, 22 Ross Street Newstead
WHEN: Saturday, 16th February
TIME: 10.00AM - 12.00PM
TOPIC // Building hype around an upcoming launch
In this panel we'll discuss all the marketing essentials as well as how to build hype around an upcoming launch or new collection. This conversation will include discussion around creating a brand ethos and how to cultivate buzz around new campaigns and launches. In a fireside discussion they'll share their perspectives, expertise, and experience on all things marketing.
OUR SPEAKERS //
MEL CARRERO - Marketing and PR Manager, Spell & the Gypsy Collective
Mel Carrero's passion for styling and capturing fashion began with a friend's borrowed SLR camera. Weaving an intriguing story of entrepreneurial exploration, opening doors and relishing opportunities, Mel's career has seen her as a blogger, photographer and stylist. Mel has a love for many things, but what gets her out of bed in the morning is fashion, food, models and music. Her current role as the Marketing Manager of Spell and the Gypsy Collective relishes in all these creative talents. Spell & the Gypsy Collective is a modern-bohemian fashion brand that we all love. Their flowing, feminine dresses, love of turquoise, florals and age-old-lace have a cult following and we're going to chat about the ethos of their brand and what they do to create buzz around new campaigns and launches.
FABIENNE COSTA - Founder and Creative Director, YCL Jewels
Fabienne is the founder of YCL Jewels, the conscious jewellery label she founded in 2013. Prior to officially launching YCL she was a nurse in an aged care facility. A self-taught jeweler, she began making jewellery as a hobby more than 12 years ago.
YCL Jewels’ creations have now been worn by household names such as Jennifer Hawkins, Lena Perminova, Nathalie Kelly, internationally renowned singer Lorde, and Delta Goodrem. The brand ships to more than 85 countries around the world.
The label is driven by Fab’s own values and as a result is 100% cruelty free.
LOCATION // Newstead Studios