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MELBOURNE - Building Business with Purpose

  • WeWork 401 Little Collins Street Melbourne, VIC, 3000 Australia (map)
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WHAT: Panel Discussion

WHERE: WeWork, 401 Collins St, Melbourne VIC 3000

WHEN: Thursday, 20th September 2018

TIME: 6.30pm for a 7pm Start - 8.30pm

TOPIC // Building Business with Purpose

Sustainability and ethics. Two buzzwords that are getting a lot of airtime at the moment, but what does it really mean to build a business where purpose is (almost) your sole reason for being? How do you balance purpose with profit? How do you communicate a social impact message? And if you’re tackling an issue like sustainability, where do you even begin?!

Join us for an inspiring evening as we hear from our star-studded lineup of purpose-driven women who are, as BCorp puts it, using their businesses as a force for good.

Red Bull will be on hand to provide delicious (& decaffeinated!) cocktails, and there will be nibbles provided by the wonderful team at I AM BOARD.


Cyan Ta'eed // Founder, Hey Tiger | Co-Founder and Executive Director, Envato.

Cyan Ta'eed is the Founder of Hey Tiger and the Co-Founder and Executive Director of Envato. Cyan began her career as a graphic designer and in 2006 founded Envato out of her parent's garage. Envato is a creative eco-system, encompassing the largest digital marketplace in the world. Its 7 million members buy and sell digital stock and services, and Envato has delivered over $500 million dollars of earnings to their community of creatives so far.

In 2017, Cyan founded Hey Tiger, a speciality chocolate company based in Melbourne. Each chocolate bar is handmade from quality and ethically sourced ingredients combining surprising and delicious flavours. A passionate social enterprise, Hey Tiger benefits cocoa farming communities in West Africa, where 60% of the world’s cocoa is grown. Cyan is also the founder of New Day Box, an initiative that mobilises the community to make boxes of skincare and cosmetics for women in domestic violence crisis accommodation. Last year New Day Box distributed over 2,000 boxes to women around Victoria.

Cyan was 2015 Telstra Victorian Business Woman of the Year, Australian Financial Review’s 2016 100 Women of Influence Enterprise Winner, and InStyle Magazine’s 2017 Woman of Style, Business Enterprise Category.


Frankie Layton // Founder, The Dirt Company

Frankie Layton founded The Dirt Company just over a year ago. The company is founded on Frankie's belief that environmentally 'better' products are often accompanied by some kind of tax - price, performance, availability - sometimes all of the above. She believes that for as long as a sustainability tax exists, people will resist making product choices that put the environment first.

So, the Melbourne-based Strategic Consultant quit her job in early 2017, to launch The Dirt Company. The company mission is to make products that do less harm, a better choice for everyone. Their product portfolio consists of one thing only. A laundry detergent that is super powerful and made from plant based and organic cleaning ingredients. It comes in Aluminium based packaging that cuts about 90% of plastic out of the wash cycle. The best part about Dirt Laundry Detergent, is it's delivered to your door for free, and is super affordable.

Since its launch, the company has seen some great success, particularly through their refill return program which enables customers to return their packaging to be refilled, effectively creating a zero waste laundry system. Overwhelmed by the response from her customers, Frankie is now busy scaling the business to meet the demands of the growing, modern eco-conscious market.


Kaitlin Reid // Co-director, Reground

Kaitlin, co-director of Reground, is passionate about connecting community through positive impact and is committed to solving problems in the most efficient and resourceful way. A world-traveller and nature lover at heart, after a year exploring South America, Kaitlin found herself driving growth for Yume, an app tackling food waste, and then Deliveroo, a food delivery company. The desire to marry her personal values with her day job then became too strong. With a motivation to see positive impact businesses scale and triple bottom line become the norm, she joined Reground in its infancy to see the vision of waste as a resource come to life. Reground is a sustainable waste education service, redirecting coffee waste away from landfill, redistributing it to gardens city-wide, reducing the carbon impact of coffee consumption. Reground exists to help cafes, create a community around organic waste and to innovate on our current waste disposal structure, making it more resourceful for our pocket, people and planet.


Jericho Cleary (Host) // Founder, Bountie | Head of Strategy, #CorporateAdvice | Melb League Ambassador

Jericho is a passionate founder, speaker & startup advisor. Jericho launched her career with Red Bull at university and went on to pursue a seven-year global marketing career with the brand that would see her living, working & leading large teams across Asia, Europe and the Pacific by the age of 25.

Becoming increasingly concerned about climate change throughout her mid-twenties led Jericho to question her entire existence; especially her career trajectory. Jericho became both determined to create impact through her work and fascinated by those who were turning their social purpose into a livelihood. This fascination led her to founding Bountie, a curated podcast that shares the tales of purpose-driven people who are making an impact in the world through their careers. Jericho also made the leap to startup advisor in early 2018 and now puts her near-decade of experience in innovation & strategic marketing to use by supporting founders & social entrepreneurs with their early-stage ventures.




If you’re a female entrepreneur or thinking of owning your own business, this Meet Up is the perfect setting to meet other women in the same boat. This is not a networking group – we’re here to have real conversations and make real connections.

What do we mean by real? Well you know when you walk into a room and feel welcome even when you don’t know anyone? Or when you share experiences with someone and they say “me too!”? How about when you share tough times with someone and they don’t try to give you the advice to fix it but rather - they just get you. This is what happens at League of Extraordinary Women Meet Ups.

Later Event: 9 October