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MELBOURNE - In Conversation: How Two Live

  • WeWork 401 Collins Street Melbourne, VIC, 3000 Australia (map)
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WHAT: In Conversation: How Two Live

WHERE: WeWork, 401 Collins St, Melbourne VIC 3000

WHEN: Thursday, 26th July 2018

TIME: 6.30pm for a 7pm Start - 8.30pm

TOPIC // Ihe Power of Building your Personal Brand

Meet the stylish sisters who launched their own range of platform shoes at New York Fashion Week for just $500…

Back in 2012, Jess & Stef Dadon started a blog as a means of keeping in contact when Jess moved to Paris. Six years on, that humble blog has grown into the renowned How Two Live brand that has enabled the Dadon sisters to travel the world, launch their footwear label TWOOBS and a build an social media empire of nearly 200,000 dedicated followers. Jess & Stef will share insights on how authenticity & letting their ‘fabulous freak flag fly’ enabled them to grow a loyal social following, and how they harnessed the power of their personal brand to move beyond social media influencing and into the realm of business.





If you’re a female entrepreneur or thinking of owning your own business, this Meet Up is the perfect setting to meet other women in the same boat. This is not a networking group – we’re here to have real conversations and make real connections.

What do we mean by real? Well you know when you walk into a room and feel welcome even when you don’t know anyone? Or when you share experiences with someone and they say “me too!”? How about when you share tough times with someone and they don’t try to give you the advice to fix it but rather - they just get you. This is what happens at League of Extraordinary Women Meet Ups.


SOME RULES we’d like to point out.

1) Tickets are $25 (+booking fee), or free for League members. Now, it goes without saying that the free tickets are for League Members only, so please only select that ticket type if you are a paying League Member – League membership is $15 per month, and gives you access to free Meet Ups in addition to loads of members only content on the members portal. If you’re not a member yet then you can join via the link below, or just purchase a ticket.

2) Please only register for this event if you plan on going. I know some people will grab a free ticket and then decide last minute that they’re too lazy to go – don’t be one of these people. If you commit to something, commit to it - we want to meet you!

3) If you’ve never been to a League event, there’s a reason why we don’t use the “N” word and use the word “connecting” instead. It's because of the negative connotation of soliciting, selling and business card swapping. Bleh, no one wants to go to an event to talk to someone for 20 minutes only to realise you’re being sucked into buying some powdered thick shakes. We are here to connect authentically and honestly – share stories and experiences, learn from each other and respect each other. Magical things WILL happen and people will seek you out to buy from you when you work from an honest heart space

Later Event: 26 July
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