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BRISBANE - The Business of Branding

  • Newstead Studios 22 Ross Street Newstead, QLD, 4006 Australia (map)
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WHAT// Let's talk about the business of creating a brand

WHERE: Newstead Studios, 22 Ross Street Newstead

WHEN: Tuesday, 19th June

TIME: 6PM - 7.45PM


In brands we trust. In this panel we'll discuss many facets of business branding. We will chat to Fab, Fi and Lila, three experienced business founders who have established their own business brands and have learnt lots of great lessons along the way. They'll share their perspectives, expertise, and experience, in a fireside discussion.


- What makes good branding

- How to uncover your brand values

- How to protect your brand

- Branding vs Marketing

- What do good brands do well

- Branding and story telling





Fabienne is the founder of YCL Jewels, the conscious jewellery label she founded in 2012. Prior to officially launching YCL she was a nurse in an aged care facility. A self-taught jeweler, she began making jewellery as a hobby more than 12 years ago.

YCL Jewels’ creations have now been worn by household names such as Jennifer Hawkins, Lena Perminova, Nathalie Kelly, internationally renowned singer Lorde, and Delta Goodrem. The brand ships to more than 85 countries around the world.

The label is driven by Fab’s own values and as a result is 100% cruelty free. The business is on track to turn over $1million in 2017/18.



Intellectual property (IP) can be intimidating, complicated and boring; talk about an image problem. Enter Girl Friday IP, your ‘go to’ for all things intellectual property.

Girl Friday IP head honcho, Fi Nguyen, is here to chew gum and shake sh*t up in the world of IP – and she’s all out of gum.



Lila is the founder of Oh Babushka, a design and branding studio located in Australia’s idyllic Byron Bay hinterland. She is a graphic designer, creative collaborator and visual storyteller. Fuelled by creative energy, infectious enthusiasm and an entrepreneurial streak, Lila is passionate about good design and the role it plays in transforming an idea into a brand.

Lila’s business-savvy design work connects with audiences because it is equal parts beautiful and meaningful. By seeking out new, exciting and often playful ways to tell stories through design, she develops brands laden with personality as well as purpose. Her career has taken her from art director of an Australian pop culture magazine to launching her own branding studio, where she now works with boutique hospitality, design and lifestyle brands. She collaborates with each client to truly understand the intention behind their business, and then artfully transforms the resulting mix of ideas, dreams and values into a compelling brand identity.

At Oh Babushka, Lila has developed brand concepts from the ground up, brought fresh life to existing businesses and launched her own range of stationery. Last year she founded and launched Paradiso – a Byron Bay lifestyle magazine that has found a wider audience both nationally and internationally and celebrates creativity, travel, design, food and community. Lila has also established Work Work – a co-working and event space outside Byron Bay where digital nomads come together as a collective to share energy and inspiration among their peers. Through every project she undertakes, Lila is dedicated to making the world a more beautiful and meaningful place.


LOCATION // Newstead Studios

Newstead Studios offers a unique configuration of event spaces ideal for meetings, workshops and presentations through to launches, exhibitions, cocktail events and private dining. Whatever your event, the Newstead Studios team is happy to discuss your requirements. Newstead Studios also offer two professional photography studios and co-working offices.

PARKING // PLEASE NOTE: Street parking is available but it is competitive.

HOSTED BY // Brisbane Ambassador, Chelsea Murphy - Cash.




If you’re a female entrepreneur or thinking of owning your own business, this Meet Up is the perfect setting to meet other women in the same boat. This is not a networking group – we’re here to have real conversations and make real connections.

What do we mean by real? Well you know when you walk into a room and feel welcome even when you don’t know anyone? Or when you share experiences with someone and they say “me too!”? How about when you share tough times with someone and they don’t try to give you the advice to fix it but rather - they just get you. This is what happens at League of Extraordinary Women Meet Ups.