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SYDNEY - HOW TO: Engage on Social

  • WeWork Pyrmont 100 Harris Street Pyrmont, NSW, 2009 Australia (map)
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If you’re a female entrepreneur or thinking of owning your own business, this Meet Up is the perfect setting to meet other women in the same boat. This is not a networking group – we’re here to have real conversations and make real connections.

What do we mean by real? Well you know when you walk into a room and feel welcome even when you don’t know anyone? Or when you share experiences with someone and they say “me too!”? How about when you share tough times with someone and they don’t try to give you the advice to fix it but rather - they just get you. This is what happens at League of Extraordinary Women Meet Ups.

WHERE: WeWork Pyrmont, 100 Harris St Pyrmont

WHEN: Thursday, 10th May

TIME: 6.00PM - 8.00PM

Join our CEO Sheryl Thai, for a night of connecting and how-to's. Meet the members of our League Sydney community, as we introduce you to other like minded extraordinary women.
Sheryl will go into detail about how she grew the League's instagram from 5k to 105k, and share her tips and tricks on building a community and growing engagement.



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Sheryl Thai began her career in the IT&T industry but, with a job loss resulting from the economic downturn of 2009, found herself presented with a unique opportunity to fulfil her passion of starting a cupcake business.

Starting off in her home kitchen with less than $2000, the business started to flourish as name “Cupcake Central” spread through word of mouth and orders starting flowing in. As demand increased, the decision to open up her first cupcake store became imminent and Cupcake Central’s first storefront in Hawthorn opened their doors in August 2010.

Since then, Cupcake Central has expanded to 5 stores, released a sold-out cookbook “Hatch That Dream” and employs over 85 staff. Sheryl won the Entrepreneur of the Year Award 2013 at the Australian Start Up Awards and was also a finalist in the Telstra Business Women’s Awards 2016, Entrepreneur category.

These days, Sheryl spends the majority of her days fulfilling the role as CEO of the League of Extraordinary Women, an organisation she co-founded in 2011. The League connects female entrepreneurs through meet ups, conferences and an online technology platform.





If you’ve never been to a League event, there’s a reason why we don’t use the “N” word and we use the word “connecting” and that’s because of the negative connotation of soliciting, selling and business card swapping. Bleh, no one wants to go to an event to talk to someone for 20 minutes only to realise you’re being sucked into buying some powdered thickshakes. We are here to connect authentically and honestly – share stories and experiences, learn from each other and respect each other. Magical things WILL happen and people will seek you out to buy from you when you work from an honest heartspace.

Later Event: 21 May