WHAT// Building a Digital Marketing Strategy
WHERE: Newstead Studios, 22 Ross Street Newstead
WHEN: Friday, 20th April
TIME: 7.00AM - 9.00AM
Ever heard of the phrase "a customer needs to see your brand 7 times before they buy?" - Well, as more brands vie for peoples attention, it’s more important than ever to have a solid digital marketing strategy in place.
The ‘7 times’ theory is predicted to get to 22+ in 2018 and beyond! This workshop is all about getting your digital marketing working for you, automating your marketing, and exploring strategies that ensure you get a BIG impact on a little budget.
GUEST SPEAKER // JESS RUHFUS, Collabosaurus
Jessica Ruhfus is the Founder & CEO of Collabosaurus, an online match-making platform for brands. Her passion for creative brand experiences moved her from a background in fashion PR and small business marketing to developing a partnerships platform for brands of all sizes. She believes that business collaborations are necessary to build a modern business, gain exposure in new locations and reach audiences in an authentic way. Whether it be for referral partnerships, product, social media or event collaborations, Jess built Collabosaurus as a way to source and create growth opportunities in any industry. Jess now runs entrepreneurial events around Australia, is a marketing consultant for over 20 brands in the fashion, lifestyle and food industries, and runs the Collabosaurus platform for over 4000+ members. Jess has also spoken for Apple, General Assembly, The Collective Hub, ADMA & The College of Event Management.
Collabosaurus is the matchmaker for brands. We connect complementary brands for powerful cross promotions and collaborations in events, social media, product and referral partnerships. Collabosaurus makes finding and negotiating creative partnerships simple, streamlining the partnership process to mirror a ‘dating site’ structure. The platform was launched in April 2015 and has attracted over 4000+ brands, big and small, to create and source growth opportunities. A valuable site for startups to large corporations, Collabosaurus is anonymous and will match users based on relevant, shared target markets and goals.
LOCATION // Newstead Studios
Newstead Studios offers a unique configuration of event spaces ideal for meetings, workshops and presentations through to launches, exhibitions, cocktail events and private dining. Whatever your event, the Newstead Studios team is happy to discuss your requirements. Newstead Studios also offer two professional photography studios and co-working offices.
PARKING // There is street parking nearby but it is competitive so come early if you are driving. Uber is a good option also.
COFFEE // Coffee is available for purchase at the Loaded Cafe within Newstead Studios.
HOSTED BY // Brisbane Ambassador, Chelsea Murphy - Cash.