WHAT: The Importance Of: Telling Your Brand Story
WHERE: Maison West Perth, 9 Douglas St, West Perth WA 6005
WHEN: Tuesday, 9th October 2018
TIME: 6.30pm - 8.30pm
TOPIC // The Importance Of: Telling Your Brand Story
Brand continues to be a buzz word but what does this mean for small business owners and side hustlers? Beyond a good looking logo and a gazillion Instagram followers, one of the keys to any successful brand is authenticity. And how do you convey authenticity and build a tribe? Through your unique brand story of course..
Claire Spalding - My Brand Story.
Claire is a brand strategist with over 13 years of experience in brand and strategic marketing. In layman’s terms, she has been helping businesses build and develop their brand story, identity and values; all the while assisting them strategize for more connected, successful and profitable futures.
She studied a double Bachelors Degree in Marketing & PR and Communications. Claire’s experience as a Brand and Marketing Manager is diverse and allowed her to work within a wide range of industries (retail, food & beverage, interior design, and SO many more) across Australia and Europe. She thoroughly enjoyed the challenge of working within multinational, large, corporate environments – where she learnt a lot but knew, deep down, that it just wasn't the right fit for her long term. Claire wanted to absorb as much as she could and learn from the best within their respective industries and, from there, branch out on her own and share what she had learnt with other small businesses to build their own brand identity.
She is passionate about delving deep into brands. She is all about digging right to the core of why they exist and exploring what it is that will engage and resonate with their desired market to encourage their clients to become brand tribe members!
“I am on a mission to share my brand and marketing knowledge to help you, as business owners, to understand and own your unique Brand Story. You will develop a greater understanding of the WHO, WHAT, WHY, WHERE & HOW of your brand and business, and I will show you how to make it count.”
Outside of the branding world, Claire is a big fan of the tea (like, really big), travelling anywhere near or far, and hanging with her three dogs; Aslan (the dopey Golden Retriever), Salty & Houdini (the sassy Sausage Dogs).
VENUE - MAISON, 9 Douglas St West Perth
A boutique warehouse style space for Creatives on all paths to work together in a supportive environment.
Located within walking distance to Leederville precinct. Elegant, professional, yet edge, this fully renovated warehouse space, Maison, is the perfect space for the entrepreneurial hangout.
On first impressions looking at Maison's exterior it does not seem like much but once you walk through the doors, you will be blown away by the interiors, fit out and minimalist and clean tones.
It's a work place that's aesthetically pleasing to work from, collaborate and entertain your clients.