City: SyDNEY, NEW SOUTH WALES
Business: CREMA MIA
What: A range of body and intimate products which combine only the most delicate, hypoallergenic and natural ingredients to care for even the most sensitive and intimate skin on your body, improving the texture, suppleness and condition of your skin.
How did the idea for your business first come about?
I have always used an intimate wash since a child. My mother, aunties and grandmother always did and we would bring enough supplies back to Australia when returning from our holidays in the homeland, Italy. Personal hygiene was instilled in me from a young age. I was surrounded by natures healing properties while holidaying at my Nonna’s place.
When did you have the “f*ck-it moment” and decide you were going to go all-in and start your business?
This has been 18 years in the making, procrastination & fear of it not working took over my life, so I guess it was about time I got my act together. I didn’t want to work in the corporate world anymore & dealing with all the BS & politics involved (no support & jealousy, not my style of human). Then one day my mum just said 'hurry up & start'.
What were some major challenges you had when starting your business? And how did you overcome them?
Procrastination is a big one for me & keeping the momentum. Personal Hygiene is still very much a taboo subject & I believe we should be comfortable & confident in speaking about our downstairs area. This has become more of a priority especially now that I am a mum of two. We go through changes that we don't speak about - we need to be more open.
What has been your biggest “pinch me” moment?
Just simply getting started. When I received my first batch of products and saw my logo which is my family crest and my brand name representing my family legacy. The name is made up of ‘Crema’ meaning Cream, as well as being part of my surname and ‘Mia’ meaning Mine.
Starting a business can be gruelling - what keeps you motivated, and keeps you going?
I have a couple of great support groups including friends and coaches that keep me motivated. I also attend events to meet like-minded women which helps me focus on my vision.
How do you create a work-life balance?
I have learnt to ask for help when I need it. I have my parents that help me immensely with looking after my babies. Whenever I have webinars or events to attend to, my husband is also very supportive. It is hard but it’s do-able. Once you set your mind on to what you are passionate about - everything falls into place.