Celeste Robertson

City: Melbourne, Australia

Business: Natural Supply Co

What: Online Retailer that stocks Natural, Cruelty-Free, Low-Toxic Products from around the World

1. What was the catalyst for launching your business? I’m passionate about beauty and gorgeous packaging, with a background in online beauty retail: so when one of my besties, League member Catherine Brooks suggested we start up a business together focusing on natural products, I was 100% in.

2. What do you love most about what you do now?

So many things: the variety, the products, getting to know our customers and hearing great feedback from them, the contact with amazing brands, and working with two of my best friends, Cath and Sarah.

3. Describe the biggest setback you faced when establishing your business? How did it affect you and how did you push through?

Our biggest setback was, and still is, cash flow. There are so many brands we’d love to launch, or are waiting to launch, while we try and create cash flow. It’s the hardest thing for me to manage and get on top of – I am learning to be better at waiting until the money is in our account before ordering new stock, but it’s hard… I am impatient!

4. Everyone has days where they feel flat or uninspired – do you have any tricks or tactics for overcoming these feelings?

I try to get away from my desk and have a coffee with friends, or call Cath or Sarah – we always come up with a new idea which then gets me inspired again. It’s such a great feeling!


Natural Supply Co was born in 2014 after friends Catherine BrooksCeleste Robertson & Sarah Scottfound that they couldn’t find natural (yet delightful!) beauty, skincare and lifestyle products, along with meaningful information, in one place.