What? Vegan-Friendly Condoms committed to smashing the stigma & awkwardness around talking about, buying, carrying & using condoms!
How did the idea for your business first come about?
My co-founders (Bec V & Sami) and I were sharing stories about past romances and love-adventures ;) and the subject of condoms arose (pardon the pun). We were all amazed at how little the industry had shifted in terms of not only the brands but the shame associated with wanting to buy and use condoms. It was a natural progression from there.
When did you have a ‘f*ck-it moment’ and decide you were going to go all-in and start your business?
Not long after the above conversation!! We really made the commitment about 2.5 years ago. It has taken some time but we finally launched Jonny in January this year. The feedback has been so incredible.
What were some major challenges you had when starting your business? And how did you overcome them?
Hmmm, there have been a few and they are probably similar challenges that most start-ups would be familiar with; finance (it always costs more to start than you think!); finding the right partners - the with people who really understood and embraced the Jonny mission; juggling our 'day job' demands when all you really wanted to do was focus on Jonny etc. We know now that we have to apply patience and persistence in equal measure. Things take longer than you expect, and you need to remain patient...however, without persistence nothing gets done! Just keep swimming!
What has been your biggest “pinch me” moment?
It was early on in the creation of Jonny. We held a focus group and there was a moment when the group first saw the Jonny brand & the reaction was so incredible that my body was full of goosebumps. It was right then that I knew we were on to a good thing; that the Jonny ethos was one that young women had been waiting for and we had created it! It was such a great moment.
Oh, and the day we got a personal email from Zoe Foster-Blake asking to put Jonny in her Break-up Boss pack.....that was a great pinch-me moment!
We have no doubt that there will be many more pinch-me moments! In fact, we can't wait for them.
Starting a business can be gruelling - what keeps you motivated, and keeps you going?
Definitely seeing and hearing the reaction of women when they learn about Jonny. The feedback we get is so incredibly motivating.
Personally, my business partners, Bec & Sami and my daughter, Izabella. These 3 incredible women in my life make the Jonny journey so enjoyable.
How do you create a work-life balance?
I turn off my all devices at 9pm. It has made the world of difference.
It's a long one...but it constantly reminds me of what is really important
“What is success?
To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate the beauty; to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded!”― Ralph Waldo Emerson