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Alex Tullio



What: I use my 20+years corporate experience to help ambitious and successful entrepreneurs evolve their business to the next level.

How did the idea for your business first come about?

I walked away from my corporate career and an executive level role with the 5th largest bank in Australia. I had always hated seeing businesses fail because they didn't have access to the right information and were too scared to ask. I also have a passion for unlocking talent. I combined that passion for business and unlocking talent and here I am.

When did you have the “f*ck-it moment” and decide you were going to go all-in and start your business? 

I was exhausted, stressed and couldn't face going back to work. My doctor told me that if I kept on the same way I was a perfect candidate for stroke. I knew I had to get out and some time off wasn't going to cut it. Despite the 'perks' I was unhappy. I was anti-social. And to be honest I was sick of hearing myself whinge about it. So I jumped.

What were some major challenges you had when starting your business? And how did you overcome them?

All the usual ones were there - getting your first client, refining the product, the fact that no-one knew about me! But the single biggest challenge was re-discovering my identity, my confidence and my belief in myself. I keep coming back to my 'why', my vision for success and have a hugely awesome team of cheer leaders around me.

What has been your biggest “pinch me” moment?

The day my first client said "I'm in" and paid me. I have a framed copy of that first payment receipt. I'll tell her one day who she is!